Look who's here... Pro Tools 10

[cpwade]

I think what excited me most it that protools introduces the ability to load complete sessions into ram, and the ability to record directly to flash drives and better ADC. However I find it obscene that they expect to maintain their user base charging 2k US to keep up. Yet their business model has always been this way and their ability to market "perception" is second to none. Great marketing case study.

Presonus Studio One v2 brings the ability to edit with melodyne internally as a seamless part of the app.

I won't buy either, but they both raise the bar industry wide with the introduction of these new tools.

These are very interesting developments.
Nuendo, Logic, Sonar will have to follow suit to stay cutting edge.

Reaper, the least hard coded of the bunch will once again leapfrog ahead through all this innovation. Their ability to flex quickly gives them a clearly deserved edge.

Competition like this is healthy and we all win.
You young naysayers, I say good on you. Nuendo, Logic, Protools are dinosaurs and they do not innovate as quickly as the less matured programs. Enjoy the show, I sure am.

[richie43]

I think what excited me most it that protools introduces the ability to load complete sessions into ram, and the ability to record directly to flash drives and better ADC. However I find it obscene that they expect to maintain their user base charging 2k US to keep up. Yet their business model has always been this way and their ability to market "perception" is second to none. Great marketing case study.

Presonus Studio One v2 brings the ability to edit with melodyne internally as a seamless part of the app.

I won't buy either, but they both raise the bar industry wide with the introduction of these new tools.

These are very interesting developments.
Nuendo, Logic, Sonar will have to follow suit to stay cutting edge.

Reaper, the least hard coded of the bunch will once again leapfrog ahead through all this innovation. Their ability to flex quickly gives them a clearly deserved edge.

Competition like this is healthy and we all win.
You young naysayers, I say good on you. Nuendo, Logic, Protools are dinosaurs and they do not innovate as quickly as the less matured programs. Enjoy the show, I sure am.

I just had to quote this to re-post it and say "Well said. Hear, hear!"

[joshnur]

Two or three notable new ones for me are:
1. New plugin format (not necessarily positive for developers and end-users)
2. More compatibility with disk drives
3. Higher mixing resolution at 32-bit instead of 24-bit (internal remains at 48 I believe)

Another thing to note, but it's deep down in the marketing message: PT still remains a 32-bit application, lagging behind Logic Audio, Sonar, Reaper and what not...

So, if you read between the lines, expect a PT 11 with full 64-bit not too far in the future, in part thanks to that new plugin architecture/format too.

Seriously, I side with everybody else who feels like they're really bent on squeezing the money out of their existing customers.

I doubt I'll ever upgrade my PT and will instead try the alternatives and settle on one main workhorse DAW, and signs point to Reaper and Logic for now...

There are so many issues with PT 8 that they never, ever fixed, several people also regularly mention issues on PT 9. Are they intent on fixing this as well? Not sure.

which are the improvements? avid website is a bit obscure (apart prestine here, achievements there, quality up, headroom there...)

[cpwade]

I forgot to mention that ironically, PT's announcement and innovation "loading sessions into ram" is awesome, until you remember that the next wave of 'puter releases will include Solid State drives. This completely nulls this new Avid "load to ram" technology. So, that said, it will be "amazing" for about 4 months. Then PT 11 64 bit optimized for SSD, and another 399 euro to upgrade. Cool. Not so much.

SSD is smoking fast and I'm about to go there.

[mathias]

innovations

what they call innovations and make big words about it, are all things samplitude has for eons.

- 32 bit mixing resolution
- object-faders for gain (i laugh my ass off, samplitudes object editing is still way ahead of all other daws)
- load projects into ram (sam had it from the beginning)
- and whatever.....

this is really a company pumping itself up!

i hope i will never be forced to work with that software.

over

mathias

[cpwade]

This forum needs a "like" button.

[richie43]

Here's how it actually happened.....

http://www.youtube.com/watch?v=pHAb85Rp ... r_embedded

[joshnur]

Just had to repost this:
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Death of Avid...

OccupyAvid

Threads and more in the same vein here:
http://www.gearslutz.com/board/pro-tools-10-hdx/



Die, Avid, Die!